Services Provided
Managing Facebook page from end to end to drive growth and complete the restrurant's marketing loop
Content Creation
Including creatives designs, video editing and copy writing.
Media buying
Create end to end facebook ads
Facebook strategy
Tailoring Facebook strategy & content calender
Revenu generation
Design promotions and loyality programs / Increase customer lifetime value
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El-Prince Facebook Page
Welcome to the showcase of a truly remarkable journey that ignited growth, engagement, and transformation in the food industry. Step into a tale of triumph against the odds, where innovation met determination, and limitations were mere stepping stones to unparalleled success. In this project, I had the privilege to spearhead a comprehensive Facebook page management campaigns that not only elevated brand visibility but also generated exceptional results.
Seafood Restaurant
July 2022 - April 2023
The stage was set with a modest marketing budget, a challenge many would deem insurmountable. Yet, armed with a vision and a zeal for excellence, I embarked on a journey to harness the power of Facebook marketing to elevate a local restaurant's brand to unprecedented heights.
I leveraged the power of A/B testing to fine-tune our approach. This iterative process allowed us to optimize performance, ensuring that every message was impactful and every ad placement was strategic.
Every post, every ad, every pixel was meticulously crafted to resonate with the hearts of the audience. The creative process wasn't just about aesthetics; it was a testament to our commitment to excellence. Each piece of content was a brushstroke in a larger masterpiece, a masterpiece of engagement and growth.
From the onset, I delved deep into the food industry landscape, meticulously researching trends and competitor insights. This intelligence served as the bedrock for a tailor-made Facebook marketing strategy, uniquely designed to achieve specific objectives.
The landscape wasn't without its thorns. The food industry in Egypt was grappling with relentless price hikes, a challenge that tested our ingenuity. The solution? We didn't just weather the storm; we turned it into an opportunity to showcase the restaurant's value proposition in a sea of uncertainty.
The journey didn't end with content creation. I actively collaborated with external vendors, ensuring seamless order management and addressing customer feedback promptly. This commitment to excellence bolstered customer loyalty and satisfaction.
Collaborating with industry influencers, I harnessed their reach and credibility to amplify the brand's message. This not only expanded our audience but also fostered a sense of community and trust.
Our secret weapon against limitations and challenges was a potent blend of data and innovation. By meticulously analyzing content, clients, and market patterns, I charted a course that ensured every move was strategic, every message resonated, and every investment yielded returns.
The small budget? It became the catalyst for ingenious thinking, where every Pound was invested strategically, making it stretch like never before.
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Total Facebook Paid Ads: 19
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Total Ads costs: 3500 EGP
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Total reach: 307,389
The results? A remarkable 23% year-to-date growth in total sales, with an even more impressive feat of doubling our active page followers during the same period. The campaign's impact extended to online reviews, where positive sentiment surged, contributing to a tenfold increase in positive page reviews.
The impact was not just anecdotal; the campaign's success was quantified through meticulously analyzed metrics. We achieved not just growth, but sustainable growth, with a profound understanding of the revenue and cost-per-acquisition implications.
But this isn't just a story of metrics; it's a saga of transformation. It's about proving that commitment to a strategy, unrelenting analysis, and an unwavering focus on results could pierce through challenges and limitations, unveiling the true potential of digital marketing.