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Services Provided 

Tailoring a Social Media Strategy for a Pharmaceutical brand 

Social Media Audit / Analysis

competitive analysis by auditing competitors' social media presence and activities

SMART Objectives

Aligned strategy objectives that suit brand lifecycle

Targeted Persons

Social Media Strategy

Crafted a highly targeted persona for the strategy

 comprehensive content mix guidelines for the implemented social media strategy

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Sovetra Social Media Strategy

Pharmaceutical Company 

Competitive analysis and audit

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  • Analyzed social media presence and activity for 4 competitor brands (Next Pharma, EVA Pharma, EGPI Pharma, Global Napi) across Facebook, Instagram, LinkedIn

  • Provided stats for each brand on followers, last post date, post frequency, engagement level, sales

  • Highlighted lack of posting consistency and weak engagement as issues

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Among the competitors, Solvetra's online presence was facing two significant challenges: inconsistency in posting and lackluster engagement. The journey towards revival demanded a stark departure from the status quo.

Objectives

In our quest for excellence, we set our sights on specific, measurable, achievable, relevant, and time-bound (SMART) objectives. The roadmap included:

  1. Incremental Fan Growth: Our aim was to increase Solvetra's social media followers by a remarkable 5-10% each month.

  2. Content Consistency: The strategy called for a commitment to scheduled content, ensuring a steady drumbeat of engagement.

  3. Sales Surge: With Solvetra at the forefront, we aimed to drive a significant uptick in pharmaceutical sales.

  4. Page Views: Our journey included a challenge to increase page views by a staggering 300%, ensuring that Solvetra's digital footprint was unmistakable.

  5. Trusted Medical Linkages: To reinforce Solvetra's credibility, we sought to establish clear links between our content and reputable medical services.

Image by Startaê Team
Image by Vitalii Khodzinskyi

Persona

As any gripping narrative demands, a hero emerged amidst the objectives—a persona named Mahmoud. With a rich tapestry of demographic details, hobbies, goals, and barriers, Mahmoud became the guiding light in our content creation journey. His presence ensured that every piece of content resonated with the very soul of our audience.

Strategy

With objectives in place and our persona by our side, the strategy unfolded in all its glory:

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  • A balanced mix of 30% business-focused, 30% social, and 30% awareness-raising content laid the foundation. Every piece was meticulously crafted to align with the company's customer jurney/content tactical sequence.

  • Identical content was strategically distributed across multiple platforms, ensuring a harmonious brand experience.

  • We embarked on a journey with doctors, leveraging live videos to connect with our audience on a personal level. Key opinion leaders became our allies in this epic quest.

  • Each month, 12 posts were sponsored, casting a wider net for engagement and reach.

  • Eminent healthcare professionals will be sponsored to provide extensive awarenss campaigns on erectile dysfunction podcasted on company's youtube channel

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